Johannesburg, South Africa – ASI, a trusted 100% South African owned independent financial advisory, professional services and risk management firm, is proud to announce its acquisition of a majority stake in Rockfin Wealth Management, a provider of expert independent financial planning solutions for personal and business clients.

This move aims to bolster ASI’s presence in the Western Cape region while enhancing its capacity to provide expert financial planning solutions for both personal and business clients. This is in line with the firm’s bold expansion strategy to accelerate transformation in the financial services sector.

This will provide clients with an even more robust financial advisory solution through the collective expertise and resources of the two organisations. With access to new markets, an expanded range of financial products and services, and the combined strength of both brands, clients can expect a seamless and enhanced experience, ensuring comprehensive support for their financial goals.

Anthony Govender, ASI’s Chief Visionary and Founder, expressed his excitement and optimism regarding the partnership, emphasising that, “at ASI, we believe in the power of trusted partnerships and the value they bring to our clients. We are confident that this collaboration will further strengthen our technical capacity nationally and our ability to provide the market with innovative and personalised financial solutions that align with its financial goals and aspirations. Furthermore, this partnership will enhance ASI’s capability to fulfil our business mission of Building Wealth and Changing the Lives of all that live in South Africa”.

Rockfin Wealth Management has a strong track record of delivering personalised and holistic financial advice to high-net-worth individuals, and businesses using innovative financial planning and actuarial tools and fintech solutions.

“As we move forward together, our shared commitment to excellence, integrity, and client-centric values remains unwavering,” said Mike Eslick, Managing Director of Rockfin Wealth Management. “This is a win-win for both organisations and our valued clients.”

Rockfin Wealth Management, with its decades-long legacy and expertise in Financial Services, now form part of the ASI Group of Companies. Under the continued leadership of their current Principals, Rockfin Wealth Management will transition into the ASI Wealth business. The company will be rebranded as ASI Wealth Western Cape.


ASI is a Level 1 B-BBEE, 100% South African, independent financial advisory firm, offering comprehensive risk advisory services spanning all aspects of Insurance and Employee Benefits including Health, Retirement Funds, Group Risk Benefits, Employee Wellness, Short term Insurance, and Investments. With a profound impact on over 2.3 million lives, serving over 7,300 business clients, and forging partnerships with 150+ product providers on the continent, ASI exemplifies a commitment to excellence and societal advancement. For further information, please visit


Rockfin Wealth Management is a registered Financial Services Provider focused on combining personal financial planning, investment and wealth management, and financial advisory and fiduciary services, for the benefit of individual clients. This remains a key focus area for Rockfin, and a significant value add for ASI’s clients.

ASI Financial Services Invests R100M Into The ASI Enterprise Development Fund To Empower Businesses


Join the ASI Partnership Ecosystem and be part of an elite group of entrepreneurs driving economic growth and transformation! At the prestigious ASI Crystal Gala in Sandton this past December, we celebrated the pivotal role that brokers, property managers, and tech innovators play in bolstering the economy.

ASI is committed to empowering new partners with the necessary succession planning, skills, processes, and systems to achieve remarkable growth. We also announced a dedicated fund of R100 million to promote BBBEE transformation and shareholding-level economic inclusion.

Don’t miss this opportunity to scale your business and make an impact. For a conversation about becoming an ASI Partner, reach out to Wayne Geyer at or dial +27 72 733 4178. Let’s shape the future together!

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